An announcement is expected at next week’s Game Developer’s Conference in San Francisco, with the PCGA expected to focus on addressing problems which make the PC a less desirable gaming platform than consoles. One such issue is the complexity of developing games for the PC: not only do the various components within a PC vary widely, but the performance ranges widely as well – hence PC gamers are often unsure about how well a game will run (if at all) until it is installed and loaded up.
Consoles, on the other hand, while less powerful than the average PC, at least offer a stable, consistent hardware platform in which users need only to pop-in a game to start playing. The PC Gaming Alliance would exist to bring this unified, standardized experience for PC gamers. The Alliance looks a bit like an extension of the ‘Games for Windows’ initiative, though exactly what they plan on doing remains unclear.