SanDisk confirms TakeTV and Fanfare cancellations

Late last year, SanDisk released without much fanfare a PC to TV video player along with a software suite, Fanfare, that seemed intent on competing with iTunes. The latter was launched as a beta, with SanDisk carefully watching how people reacted to the products. Apparently the reaction wasn't what SanDisk was hoping for, and following some rumors they have officially announced the end of both products.

While the devices seemed to be launched together, they may have actually been intended towards different audiences. The TakeTV unit seemed like an ideal solution for those who download a lot of video and wanted an easy way to bring it over to a TV. The Fanfare software seemed more geared towards people who actually used the PC as their media center. Regardless, the Fanfare service is being disabled and the TakeTV unit will no longer be sold.