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Seinfeld ads end as Microsoft moves on to phase two
Two weeks after Microsoft launched its teaser ads pairing Bill Gates and Jerry Seinfeld, the company has announced it is moving on to a new phase of its Windows campaign – and it looks like the popular comedian won’t be a part of it.
The new ads will supposedly do away with the ambiguous chitchat and real life experiences of the two celebrities, which left the world scratching their heads, to actually address Microsoft products. Contrary to rumors circulating around the web that Seinfeld has been fired, however, Microsoft insists the transition has been part of the plan all along and that first two ads were effective in their goals to generate curiosity and buzz – and I at least have to agree with the latter.
The next chapter of Microsoft's ad campaign begins tonight with the theme “Windows. Life Without Walls.” It'll feature Eva Longoria, Deepak Chopra and singer Pharrell Williams, among others, talking about their experiences with Microsoft operating systems and software. In addition, Microsoft also plans to roll out an ad series called “Real PC” in a more direct response to Apple’s “Get a Mac” ads.
The new ads will supposedly do away with the ambiguous chitchat and real life experiences of the two celebrities, which left the world scratching their heads, to actually address Microsoft products. Contrary to rumors circulating around the web that Seinfeld has been fired, however, Microsoft insists the transition has been part of the plan all along and that first two ads were effective in their goals to generate curiosity and buzz – and I at least have to agree with the latter.
The next chapter of Microsoft's ad campaign begins tonight with the theme “Windows. Life Without Walls.” It'll feature Eva Longoria, Deepak Chopra and singer Pharrell Williams, among others, talking about their experiences with Microsoft operating systems and software. In addition, Microsoft also plans to roll out an ad series called “Real PC” in a more direct response to Apple’s “Get a Mac” ads.
User Comments (4)
Post a comment| Bryan G on September 19, 2008 12:14 AM | It makes me happy those horrible ads are done but I'll bet the next set will be just as bad. Windows Vista is a mistake, and because it's not selling they're trying everything they can to still make some $$$ off a piece of junk OS that never should have been released. I never seen a push like this for 98 or XP, especially not so long after it's release. I don't even remember seeing any ads about 98 or XP. I'm sure they ran a some ads for 98 & XP but they didn't need to, word of mouth let everyone know how much better they were than their previous OS. The fact that they are doing this shows what trash Vista is. Vista isn't the first time Microsoft did this though, Windows ME was also inferior to it's predecessor but at least with ME they didn't try and push it like this.
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| foogan on September 19, 2008 8:39 AM | Originally posted by Bryan G: It makes me happy those horrible ads are done but I'll bet the next set will be just as bad. Windows Vista is a mistake, and because it's not selling they're trying everything they can to still make some $$$ off a piece of junk OS that never should have been released. I never seen a push like this for 98 or XP, especially not so long after it's release. I don't even remember seeing any ads about 98 or XP. I'm sure they ran a some ads for 98 & XP but they didn't need to, word of mouth let everyone know how much better they were than their previous OS. Lol. The ads are in prep of Windows 7, not Vista! MS knows that Vista wasn't the success they wanted it to be, and they are focusing on Win7 now to try and get it released, and to be more solid and reliable than Vista.
The fact that they are doing this shows what trash Vista is. Vista isn't the first time Microsoft did this though, Windows ME was also inferior to it's predecessor but at least with ME they didn't try and push it like this.
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| anguis on September 19, 2008 9:54 AM | You shouldn't need to have a huge TV advertising campaign for a new OS. The OS should speak for itself. If it is good, it will succeed.
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| Mentalhemroids on September 20, 2008 4:42 PM | Originally posted by foogan: Lol. The ads are in prep of Windows 7, not Vista! MS knows that Vista wasn't the success they wanted it to be, and they are focusing on Win7 now to try and get it released, and to be more solid and reliable than Vista.
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