According to Apple Insider, support for various video-sharing features will be incorporated in Apple's latest QuickTime build, which is set to ship with Mac OS X 10.6 Snow Leopard. Some of the fresh options include the ability to convert and upload supported video files directly to YouTube, and effortlessly upload video to the MobileMe Gallery. ITunes is also expected to rollout a new feature-set, offering the ability to convert and export video files to your iPod, iPhone or Apple TV.

In-sync with these additions, Apple will effectively provide integrated support for YouTube on the majority of its primary product line. The iPhone and Apple TV already feature YouTube support among other recent software releases, such as iMovie.

Owner and operator of YouTube, Google, have proven to be one of Apple's principal allies in pushing the adoption of open Web standards. As part of its agreement with the iPhone maker to incorporate YouTube software on the touch-screen handset, the search giant has begun converting its video archive from Adobe's proprietary Flash format to the H.264 standard.