Acer set to overtake Dell as second-largest PC brand

By on June 29, 2009, 3:56 PM
HP and Dell have dominated the PC market in terms of worldwide sales for a quite while, but the latter may soon be losing its number two spot to Acer. According to the New York Times, at its current growth rate, the Taiwanese manufacturer is poised to overtake Dell before the end of the year, becoming the first non-American company to earn such a high place in the global PC sales chart.

In the past year, Acerís market share grew by 3 percentage points to 10.9 percent, compared to a near-flat growth of 0.1 percent for Dell to 15 percent. That gap further closed this past quarter to just 2 percent, with Acer claiming 11.6 percent of the market versus Dellís 13.6 percent. The difference is attributed to an emphasis on lower-cost systems and some solid business moves in recent years.

These include the acquisitions of Gateway, Packard Bell and eMachines, all of which address different markets and have produced good sales numbers for Acer. The company was also early to the netbook market, and its Acer Aspire One netbook has already ousted Asus for the top spot in this category.

User Comments: 2

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T77 T77 said:

bright future for acer :P

raybay said:

Wow, somebody better tell HP, and Lenovo.

Acer picked up more trouble than good business when they bought eMachines... that will come back to haunt them until they get basic reliability established.

Acer reached this point by buying companies in major trouble, not by smart business sense, good engineering, and refined marketing principles.

It is instructive to see that they haven't converted these businesses to the Acer brand name.

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