Best Buy and TiVo hold hands in services and marketing

By on July 9, 2009, 9:40 AM
A couple of mainstream news outlets have reported that TiVo is prepared to announce a partnership with Best Buy today. The reports say that under the multiyear collaboration, Best Buy will aggressively promote TiVo products in its stores. In turn, TiVo will develop a custom set-top box for the retailer to advertise its products through.

Other terms include Best Buy financing an initiative to incorporate TiVo’s interface, features and services into its own electronics – including its Insignia HDTVs. Also, Best Buy will utilize TiVo’s tcommerce function to sell its products and TiVo will provide its subscribers with access to Best Buy’s Napster music service in addition to other future digital offerings. Finally, Best Buy will be training its employees to be “more effective” TiVo salespeople.

According to the San Jose Mercury News, TiVo’s CEO Tim Rogers informed them that the custom Best Buy DVRs and availability of the Napster service on TiVo products won’t be launched before early 2010. The incorporation of TiVo’s platform into Best Buy’s in-house TVs won’t happen for an even longer stretch of time. Financial details of the arrangement haven’t been disclosed.




User Comments: 2

Got something to say? Post a comment
Guest said:

I have tivo series 2 and pay upwards of $13 a month. but i am now using hulu and boxee more and more and do not see a reason to have tivo, cable, dish or over the air channels. Just need to hook up my computer to my tv and have atleast a 2mbs conection. it is great on demand shows that i dont have to remember to record and few 12 to 30 second comericials to the whole show.

Tivo and dvrs are dieing and will continue to die as long as hulu and boxee are free.

tengeta tengeta said:

As long as a digital VCR requires a monthly fee, I will never pay.

PC's do it for free.

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.