If true, the deal would give Bing a much-needed market share boost in the mobile sector. Apple would benefit too, as Microsoft would likely offer a higher cut of the mobile advertising profits than the company currently receives from Google to seal the deal. Of course, there is some concern that this could annoy iPhone users who like things just as they are, but the deal doesn't discard the option for them to manually switch search providers.
The magazine also said that Apple is looking at providing a search option itself eventually and that a deal with Microsoft may be "about buying itself time." Not so long ago the company also purchased a mapping software firm, suggesting that the Google Maps iPhone app could be on its way out of the default software bundle.