Although everyone hates them, stickers aren't going anywhere the NY Times said. As usual, it boils down to money. Tech giants like Intel and Microsoft pay big bucks for that billboard space, and most PC builders happily trade their customers' convenience for extra cash. That's not going to change -- at least not overnight.
However, AMD may eventually stop the sticker nonsense altogether, and in the meantime it's switching to new decals that peel off cleanly. Additionally, it will make them optional. If an OEM chooses not to use the processor company's stickers, AMD will provide the same amount of marketing cash, but it will be used in other ways.