None of the top three companies changed their ranks from last year. Google, however, jumped from seventh to fourth place, stealing it from GE, which is now in fifth. McDonald's this year stayed in sixth place, like last year. Intel, meanwhile, jumped to seventh place from ninth. The Finnish Nokia, the only non-US company in the top 10, fell from fifth to eight place. Disney moved up from tenth to ninth place and HP also gained one rank, moving in to the top 10 for the first time. If you followed that closely, the top 10 list should not surprise you:
The ranking lists the top 100 brands based on a unique methodology that analyzes the many ways a brand touches and benefits an organization; a brand's value is determined by the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand to continue to secure earnings for the company. You can see the full list of 100 companies over at Interbrand.
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