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Coca-Cola, IBM, Microsoft top 2010 Best Global Brands
None of the top three companies changed their ranks from last year. Google, however, jumped from seventh to fourth place, stealing it from GE, which is now in fifth. McDonald's this year stayed in sixth place, like last year. Intel, meanwhile, jumped to seventh place from ninth. The Finnish Nokia, the only non-US company in the top 10, fell from fifth to eight place. Disney moved up from tenth to ninth place and HP also gained one rank, moving in to the top 10 for the first time. If you followed that closely, the top 10 list should not surprise you:
| Rank | Brand | Sector | Value (millions) |
|---|---|---|---|
| 1 | Coca-Cola | Beverages | $70,452 |
| 2 | IBM | Business Services | $64,727 |
| 3 | Microsoft | Computer Software | $60,895 |
| 4 | Internet Services | $43,557 | |
| 5 | GE | Diversified | $42,808 |
| 6 | McDonald's | Restaurants | $33,578 |
| 7 | Intel | Electronics | $32,015 |
| 8 | Nokia | Electronics | $29,495 |
| 9 | Disney | Media | $28,731 |
| 10 | HP | Electronics | $26,867 |
The ranking lists the top 100 brands based on a unique methodology that analyzes the many ways a brand touches and benefits an organization; a brand's value is determined by the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand to continue to secure earnings for the company. You can see the full list of 100 companies over at Interbrand.
User Comments (9)
Post a comment|
HaMsTeYr
on September 19, 2010 9:44 AM |
As much as i dislike Apple, i am shocked to see that they're not in the list. huh. |
|
Lurker101
on September 19, 2010 10:50 AM |
They're in at 20 I think |
|
Lurker101
on September 19, 2010 10:50 AM |
Sorry, they're in at 17th, up from 20th last year |
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Adhmuz
on September 19, 2010 11:05 AM |
Mmmm Coca-Cola, so much win a beverage company that sells its products for 50 cents is worth $70 billion. |
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mattfrompa
on September 19, 2010 11:11 AM |
It's interesting how they created the ranks. I'm also glad to see their methodology on the same site. |
|
princeton
on September 19, 2010 5:43 PM |
Adhmuz said: Mmmm Coca-Cola, so much win a beverage company that sells its products for 50 cents is worth $70 billion. If you buy empty cans then yah they're fifty cents. |
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Guest
on September 20, 2010 9:05 AM |
it is about Best Global Brands. Do you know what mean global brands ? The ranks are in concordance with tha value of brands. |
|
Relic
on September 20, 2010 10:31 AM |
Adhmuz said: Mmmm Coca-Cola, so much win a beverage company that sells its products for 50 cents is worth $70 billion. 50 cents? Wish that were true today =P . |
|
tengeta
on September 20, 2010 5:50 PM |
I can still think of a few places that have 50 cent cans and dollar bottles, but 99% are ghetto motel vending machines and bus stations. |
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