Apple television set could come next year, designed by iTunes creator

By on October 25, 2011, 12:30 PM

Apple could be preparing to release the long-rumored Apple television as early as next year. The project is being led by the software engineer who developed iTunes, according to Bloomberg, citing people with knowledge of the project.

Jeff Robbin, who also helped create the iPod, is said to be leading Apple’s television effort. Piper Jaffray analyst Gene Munster thinks that Apple already has a prototype in the works and could be prepared to launch a product late next year or sometime in 2013. Of course, Munster has been saying the same thing since 2009 so we should take that with a grain of salt.

Rumors of an Apple television set have occasionally surfaced over the past few years but thus far, nothing has materialized. That all changed recently as excerpts from Walter Isaacson’s authorized biography of Steve Jobs hit the Internet last week in anticipation of the book’s release earlier this week.

In the biography, the Apple co-founder told Isaacson that he wanted to create a television set that was integrated with Apple products and would be easy to use.

“It would be seamlessly synced with all of your devices and with iCloud. No longer would users have to fiddle with complex remotes for DVD players and cable channels. It will have the simplest user interface you could imagine. I finally cracked it.”

Coming directly from Jobs himself, there’s no denying that Apple is indeed interested in entering the television market, especially when he says "I finally cracked it." One could likely surmise that it’s now just a matter of time before we see such a device that’s ready for the living room.

But as CNET points out, technology likely isn’t what’s been holding Apple back. The current hurdle is getting all of the licensing in order from television and movie studios.

User Comments: 17

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MilwaukeeMike said:

See the story on Netflix. Streaming will be a market for the big boys... Apple, Google, Microsoft. That blubbering noise coming from out in the cold is Reed Hastings saying, "But we were first!"

Guest said:

And it will be built by LG or Samsung just as their current displays are, except, of course, with a 300% apple tax.

No thanks.

stewi0001 stewi0001 said:

And it only allows you to watch apple approved shows

LNCPapa LNCPapa said:

It'll also have 720p only HDMI ports... called iHD. $99 for any conversion adapters of iHD to any other (one) interface - j/k

Guest said:

I don't really want a laggy TV.

Timonius Timonius said:

They're going to call it iV. The ultimate solution to your entertainment needs. Insert in vein and enjoy the cult.

DokkRokken said:

Call it a 'fail' but I expect huge sales of this product. If people are willing to fork over hundreds of dollars for a what is essentially a PC cased in aluminum and embossed with an apple, they'll be lining up in droves to buy their 'innovative' Apple TV.

Guest said:

It will cost three times that of a normal tv but it will be directly linked to Steve Jobs in heaven.

gwailo247, TechSpot Chancellor, said:

Bleh. Normally we just have to endure a 1 year hype cycle, now we're gonna have to read onanistic articles about this for two years.

Licensing fees + 30% = what's the monthly fee going to be? This shit ain't going to be free.

Guest said:

What, are they going to call it the "Apple TV"?

Guest said:

2012 - Apple launches a new TV.

2013 - Apple sues all other TV manufactures because their TVs look like Apple's.

caravel said:

Gives a whole new meaning to "pay per view"... The world's first obfuscated TV...

spydercanopus spydercanopus said:

My $75 a month bill for cable tv could go towards a lot better programming with something like apple tv. Time to switch.

Renrew Renrew said:

Let's see how many more Lemmings the marketing department at Apple will create.

Guest said:

Designed by the same guy that created iTunes....enough said. I'm out.

Guest said:

You forgot the bullet in the middle where every other manufacturer first says that Apple has no chance. Only after Apples very destinctively designed TV is a huge success they will start copying the design. THEN Apple will sue.

Rinse and repeat.

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