Dell Computer will jump into printers next week as it continues its plan to think out of the box--the PC box, that is.
The Round Rock, Texas-based PC maker intends to launch its first three printers next week--two laser jets as well as an inkjet that can print, fax and copy documents. The multifunction printer, one of the hottest types of printers on the market nowadays, will largely be aimed at consumers and small businesses.
Dell has two goals for its printer push: boost its own sales and hurt archrival Hewlett-Packard. Printers, including printing cartridges, remain the crown jewel in HP's product arsenal. At one time, Dell was one of the largest resellers of HP printers.
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