Apple fires back at Greenpeace: We're leading usage of renewable energy

By Lee Kaelin on May 18, 2012, 12:30 PM

Apple has been at the receiving end of increasing criticism from environmental campaigners Greenpeace recently. This has resulted in considerable attention being paid to the Cupertino-based firm's energy-intensive datacenters, which environmentalists say are run by power sourced from coal-fired power plants.

In a rather interesting twist however, Apple fired back today with some quite astonishing facts that suggest the company is actually at the forefront of clean and renewable energy. Apple claims its datacenters in Austin, Tx., Sacramento, Ca., Munich, Germany and County Cork in Ireland are all powered by 100% renewable energy. Even Apple's Cupertino headquarters is powered by 50% renewable energy.

They also explained that regulatory approval has been granted for the firm to use renewable energy at its Newark, Ca. datacenter, which should be running by February 2013. But that's not all they had to say.

Apple is currently building two 100-acre solar farms in Maiden, North Carolina which once finished towards the end of this year and in use will cover 60% of the datacenter's power requirements, with the remainder provided using other renewable energy methods sourced locally and regionally. In the iconic US retailer's own words, it will be "the most environmentally sound data center ever built."

"Apple’s datacenter in Maiden, North Carolina, will draw about 20 megawatts of power at full capacity. We’ll be producing an unprecedented 60 percent of this power onsite. To do that, we’re building what will be the nation’s largest private solar arrays and the largest non-utility fuel cell installation operating anywhere in the country. That’s a scale of onsite renewable energy production that no other company has matched," said Apple.

If that wasn't enough to make Greenpeace eat their words, the firm's datacenter currently under construction in Princeville, Oregon  "will be every bit as environmentally responsible" as their Maiden data center.




User Comments: 9

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Guest said:

Apple will probably patent the use of solar energy for any technological devices. That way they can sue every other company that want to use solar power.

LNCPapa LNCPapa said:

Apple will probably patent the use of solar energy for any technological devices. That way they can sue every other company that want to use solar power.

This is just too much Apple hatred.

MilwaukeeMike said:

So Greenpeace has their heads squarely up their backside. This isn't news.

It really annoys me when environmentalists whine about dirty power. If it weren't for them we'd all be using nuclear, which is the only alternative to coal capable of producing enough power to make a difference.

Guest said:

maybe apple will patent the way environmental campaigners are.... and they will sue greenpeace for using their patent to take care of the planet...what other purpose they have? being a clean company? no way

hitech0101 said:

<p>So Greenpeace has their heads squarely up their backside. This isn't news.</p>

<p><br /></p>

<p>It really annoys me when environmentalists whine about dirty power. If it weren't for them we'd all be using nuclear, which is the only alternative to coal capable of producing enough power to make a difference.</p>

Tell that to the japanese ?

H3llion H3llion, TechSpot Paladin, said:

<p>So Greenpeace has their heads squarely up their backside. This isn't news.</p>

<p><br /></p>

<p>It really annoys me when environmentalists whine about dirty power. If it weren't for them we'd all be using nuclear, which is the only alternative to coal capable of producing enough power to make a difference.</p>

There would be other alternatives if enough development process would of been put in them. Solar is the future, harnessing the Suns is the future, unless we find something even better.

While Nuclear power is mostly safe, if something does go wrong many will pay. Sadly there is still some business left in Oil, so for the next 20 years we will still be using this low life source of energy until we fully convert into clean renewable energy due to depleting the sources of Oil.

Also within next 10-20 years we will see large developments in renewable energy and especially solar which will be installed in majority of the homes of citizens. Eventually there won't be need for electric bills unless you ran out and need extra. This of course would be bad for business, hence the Energy Corporations fear that since they "might" go out of business.

Anyway.

tengeta tengeta said:

I'm no fan of apple but greenpeace is beyond a joke... they make scientologists look like logical people.

cmbjive said:

Meanwhile Solyndra blew up in the face of the Obama Administration and said Administration has to slap tariffs on Chinese solar panels, accusing them of "dumping" their panels in the United States.

Solar is as much the future for our country as the typewriter was.

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