Last week Apple lost its appeal in the UK regarding the High Court of Justice’s ruling that Samsung’s tablets did not infringe the iPad. The company was ordered in July to run a public notice on its UK website stating that Samsung did not infringe its design. Apple applied for a stay on the ruling, which it was granted, but after losing its appeal the company had no choice but to comply.

Of course Apple didn't just tuck its tail between its legs and admitted defeat. Instead, the Cupertino-based smartphone maker carefully worded its letter and couldn’t resist throwing in a few quotes from the case, including Judge Colin Birss’ assessment that Samsung’s Galaxy tablets didn’t “have the same understated and extreme simplicity which is possessed by the Apple design” and that they are simply “not as cool.”

The letter closes by noting that while the U.K. court did not find Samsung guilty of infringement, the same patent trial in Germany and the US was ruled in Apple's favor. In the latter, Apple was awarded more than $1 billion in damages.

The letter is accessible via a small link at the bottom of the page with the title "Samsung/Apple UK judgment." The company is also required to post advertisements in prominent UK publications to “correct the damaging impression” that Samsung copied Apple. The full letter is posted below.

Samsung / Apple UK judgment

On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronic (UK) Limited’s Galaxy Tablet Computer, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple’s registered design No. 0000181607-0001. A copy of the full judgment of the High court is available on the following link www.bailii.org/ew/cases/EWHC/Patents/2012/1882.html.

In the ruling, the judge made several important points comparing the designs of the Apple and Samsung products:

"The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design."

"The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

That Judgment has effect throughout the European Union and was upheld by the Court of Appeal on 18 October 2012. A copy of the Court of Appeal’s judgment is available on the following link www.bailii.org/ew/cases/EWCA/Civ/2012/1339.html. There is no injunction in respect of the registered design in force anywhere in Europe.

However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple's design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad.