Many not willing to pay more than $500 for Google Glass

By on March 20, 2013, 5:00 PM

How much would you pay for the opportunity to own Google’s upcoming Glass eyewear? If you’re answering mirrors those of respondents in a recent poll on the subject, you may find it difficult to justify spending more than $500 for the smartphone-like visor.

A full 46 percent said they would not spend more than $500 for a product that currently commands three times that amount. Nearly a quarter of respondents said they wouldn’t shell out more than a grand for the device. Of the 16 percent not interested in buying the product, more than half said the likely high price of ownership was the main deterrent. Only six percent said they would spend whatever it takes to get their hands, err, faces, on the hi-tech gadget.

When asked how they would use Google Glass, 47 percent of those polled said they would use it to capture family moments that would be difficult to perform with a traditional camera or smartphone. One third of respondents plan to use the device for work purposes.

So what exactly does all of this data mean? In short, Google will need to price Glass significantly lower than the current $1,500 asking price if they want this to be a consumer hit. The search giant is of course well aware of this fact and has even admitted they will retail for less but exactly how much less remains to be seen. All we know at this point is that the augmented reality visor is on track to ship before the end of this year.




User Comments: 23

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TomSEA TomSEA, TechSpot Chancellor, said:

Zero interest here. They'd have to give me a pair - and even then I'd put them on only when bored to tears.

But I'd have to be careful. I'll get my a** kicked if I wear it in a certain establishment here in Seattle that I actually frequent for lunch once in a while:

[link]

CyniqueDuMonde CyniqueDuMonde said:

BRILLIANT on Google's part! They're getting sappy users to pay $1500 to beta test their product.

Never underestimate how far you can push your users, ha ha ha...

VitalyT VitalyT said:

Once they release the product, we will get the cost of all parts. My feeling tells me it is around $100, because the construction seems quite simplistic, or at least 10 times simpler what one gets buying Galaxy S4 or iPhone 5. So why on earth someone would pay 10 times for a nut and a bolt?

I think $500 is the absolute top.

ET3D, TechSpot Paladin, said:

I think that without seeing real world details, reviews and reports of the product I'm not going to pass judgement on how much it's worth.

It's also rather difficult judge what the poll result means without knowing exactly what was asked and what population it was asked of. If it was a general question about the price people are willing to pay for Glass, and the people taking the survey a representative of the US population (which they probably aren't) that's a huge result for Google, because it shows that there's a big demand for this, and the only thing which will stop most people from buying it is price.

Price being a barrier is a case for many products, but I don't think it's a serious issue for the company. The iPad looked rather expensive when released, but more and more people bought it even so. If Glass is priced at $1000 and 25% of the population buys it, that would make Google incredibly happy.

Guest said:

Hello to the next phase in robotic brainwashed humans!! Now that we are all trained to glare at our phones whilst walking down the street in an electronic hypnotic trance, this twisted corporation (which is instrumental in censoring the Internet) now wants us to have "Termintor" style propagandist info (INGSOC/Big Brother springs to mind) burning into our brains all day long!!!

Good grief, wake up Humanity and think for yourselves!! Just look at the mind controlled joker in the photo!! Is this what you want from life? We are naturally telepathic beings who don't need this kind of cr*p. Go to the forests, the mountains the lakes, the seashores. Take your family and friends and see and feel what's really important!!

Don't be conned by the marketing "How much would you pay" ploy!! Answer - NOTHING!

Develop this for blind people and it may just have a beneficial use for human kind.

Consumerism is part of the problem, not the solution.

Skidmarksdeluxe Skidmarksdeluxe said:

50 bucks and we've got a deal.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

50 bucks and we've got a deal.
Depends on whether they have a practical use or not, if not I wouldn't even spend $50. If they do have a practical use, I could see myself spending up to $200. They look a bit too fragile to spend anything more than $200.

Skidmarksdeluxe Skidmarksdeluxe said:

Depends on whether they have a practical use or not, if not I wouldn't even spend $50. If they do have a practical use, I could see myself spending up to $200. They look a bit too fragile to spend anything more than $200.

You never know. This could be the future of good old fashioned spectacles which hasn't really changed in centuries. Wait and see (pun not intended) I think.

Guest said:

I don's understand why ppl are so negative about this glasses

BMW's augmented reality make a real sence about it

[video embed]

Guest said:

I'm not willing to pay anything for a useless gimmick, let alone $500.

Renrew Renrew said:

More than agree w/ guest above and wouldn't wear this piece of crass commercialistic brainwashing gadget, even if they paid me.

Guest said:

The advantage of this product has yet to dawn on people, now you'll have two hands free to perform actions. For example, viewing your schematic in the Goglass, while ur eyes are seeing the machinary and you have BOTH hands free to work the wrenches.

The lack of imagination is what is going to hinder the sales.

The only issue I see with this device is what about those of us who don't wear glasses...

Guest said:

1500$ With our without glasses?

Guest said:

Yup, fifty buck$ seems about right.

j05hh j05hh said:

Buy windows 8 and get Google Glasses for free? Now that's something I'd be interested in

spencer spencer said:

The only good thing about it...you can spy on people. That is until someone sees you and punches you in the face for looking like an *****.

captaincranky captaincranky, TechSpot Addict, said:

Is anybody sick of Google trying to invade every corner of their lives? because I certainly am.

I don't want their stinking cloud services, browser, tracking cookies, OS, targeted advertising, and I certainly don't want their stinking glasses.

The whole idea is to use Google for all its worth, not the other way around.

What Google is worth, is a free, fast search engine.

Now excuse me, I have to go run CCleaner, just in case Firefox missed anything Google.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

Is anybody sick of Google trying to invade every corner of their lives? because I certainly am.
I am too, and I do not use any of their products.

Edit:

I have to retract that statement, I do use Google Street View. If you show me another project that will do the same I may use them instead.

1 person liked this | mrcavooter mrcavooter said:

Porn is about to be elevated to the next level.

Guest said:

I wouldnt put them on even if they were free. You just would look ridiculous. Its the same thing as with those bluetooth earpeaces for phones. Looks stupidly childish.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

I wouldnt put them on even if they were free. You just would look ridiculous. Its the same thing as with those bluetooth earpeaces for phones. Looks stupidly childish.

WOW, childish innovations. Thats what I have been saying about Windows 8. It is the way of the future. lol

brotherob brotherob said:

Ok this is for People who can't resist the unstoppable forward motion of technology and changes in social mores that technology promotes, forget the rest of this cheap critics Google! and let it hit the Market

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