We are immersed in video games. They are everywhere. If you're reading this, you're probably currently using a device that plays good games and you're probably within shouting distance of a second or third one that does, too. What draws me or you from one to another is the same thing that draws anyone to a device that plays games: the games. What draws people to new game devices is the promise of new games. Day one—hell, year one—of owning a Wii U or a PlayStation 3 might be a drag, but you know Nintendo and Sony are eventually going to deliver some instant classics. You can look past the year one clunkers.
The Ouya doesn't promise a brilliant future. It sells at $99 using a less than top-level Tegra 3 quad-core processor. As an Android device, it signals that it'll probably be displaced by a better iteration as chip prices go down. Ouya execs have said as much. There's no 10 year lifecycle on Ouya 1.0.
You get the Ouya for the now. You get it for the summer of 2013 and the fall. You get this to wedge it in the gaps of your gaming life. There are some good games, but not many, and they're hard to discover. The Ouya is a fascinating experiment and can be fun for those for whom $99 isn't much to plunk down.