Sprint retires 'One Up' early upgrade plan, pitches 'Framily Plan' as alternative

By on January 13, 2014, 1:30 PM

Sprint, the last of the four major wireless providers to unveil an early upgrade plan, is now doing away with its One Up plan after less than four months of active duty. The company is instead pointing customers to a couple of recently added programs as alternatives, namely Easy Pay and their new Framily Plan.

Sprint Easy Pay allows a customer to purchase a new handset for a variable down payment and spread the cost of the device over 24 month installments. The company doesn’t charge a financing fee but we’re also told that the program is only available at select Sprint stores as of writing, meaning, not online. The program also lacks an annual upgrade option.

Perhaps the real reason why Sprint elected to jettison the One Up program is the introduction of the Framily Plan. As I outlined last week, Sprint’s new program allows up to 10 individuals to join a “friends and family” plan in which each new member effectively reduces the cost that everyone pays per month, down to $25 per month for seven or more members.

The plan includes 1GB of data but the kicker is that data-heavy users can opt for unlimited data for an extra $20. Those that sign up for unlimited data also have the option of a device trade-in each year.

So it would seem that Sprint is doing away with one program to try and entice customers to sign up for another new program.

Existing One Up customers that move to the Framily Plan aren’t required to sign up for the $20 unlimited plan to exercise their first 12-month upgrade. Those interested in subsequent upgrades will need to sign up for the unlimited data / annual upgrade bundle to continue to exercise the annual upgrade, however.

Sprint officially retired One Up on January 9.




User Comments: 5

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Guest said:

"Framily Plan"... is this a typo or are they trying pronounce it from a different region of the earth such as China? Just wondering if that is the real name of their new plan.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

Framily is short for "Friends and Family". I thought it was a typo to, until I noticed it was spelled that way every time it was mentioned.

1 person liked this | MilwaukeeMike said:

Framily is short for "Friends and Family". I thought it was a typo to, until I noticed it was spelled that way every time it was mentioned.

Same for me... Poor Sprint. Their promo looks like a typo and they're having so much trouble getting customers that they're relying on their current customers to find new ones for them.

Kevin82485 Kevin82485 said:

I could see people on Reddit or something recruiting random existing or new customers to join their Framily plan to get it down to $25 a month. Luckily I know like 4 other people with Sprint so maybe I can get them to start a Framily plan with me to get it down to $35.

Dustyn Dustyn said:

What a lazy way of stating: "Friends and Family Plan"

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