On Thursday, the company is unveiling a new technology it calls "Glossmark," which can use ordinary office printers to superimpose a glossy image on an ordinary printed document in a way that can't be photocopied or otherwise easily reproduced.

Taking advantage of eccentricities in laser printing processes, once viewed as flaws, the Xerox scientists think they've found a way to authenticate hard copies of printed documents in much the same way that holographic stickers prove the validity of credit cards and drivers licenses.

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