More bad news for post-Brexit Britain. For the second time in three months, Apple is raising the cost of its UK products as a result of the plummeting pound. This time, it’s the price of apps and in-app purchases that will be affected.
Applications that were previously on sale for £0.79 ($0.97) will soon sell for £0.99 ($1.22). Tier 2 priced apps, meanwhile, will jump from £1.49 ($1.84) up to £1.99 ($2.45), according to a report from 9to5Mac. Even more expensive titles like Super Mario Run that now cost £7.99 ($9.85) will increase to £9.99 ($12.32).
The changes are expected to come into effect sometime within the next seven days. It’s not just the UK that will be hit by the higher prices, fluctuating foreign exchange rates and taxation changes mean customers in Turkey and India will also be paying more for their apps.
The move follows Apple’s decision in October to increase the UK price of every computer in its line, including three-year-old MacBooks (by over $600), Mac Minis, and even the new MacBook Pros.
A number of companies have upped the cost of their UK goods following the country’s decision to leave Europe back in July. Microsoft, Dell, Lenovo, HP, HTC, and OnePlus have all blamed currency fluctuations for the rising price of their products.
In a statement, Apple explained that “price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time."