Google has launched a new video conferencing app called Meet by Google Hangouts, meant as a business-friendly alternative to the company's consumer-focused Hangouts app. The web and mobile application is the latest addition to Google's lineup of business products known as G Suite, allowing high-definition video meetings with up to 30 participants.

The service looks pretty straightforward judging from its landing page --- it lets you join a meeting by entering a code and shows you scheduled meetings, but you can't yet start a new conference from the site. For the iOS app you also have features like dial-in numbers for people who can't access the video stream, as well as integration with Gmail and Google Calendar.

Google has yet to officially announce Meet, but it's likely we'll hear more about the service in coming days as the company is holding a major business user conference in San Francisco next week.

The service is a direct competitor of other videoconferencing services like Skype for Business, WebEx. Amazon also jumped into the increasingly crowded market a couple of weeks ago with Chime, its own take on video conferencing for business users, which goes from $2.50 to $15 per user per month.