16GB iPhone 5 has bill of materials of $199, $207 after manufacturing

"Is everyone here in *****? BOM, bill of MATERIALS, MATERIALS, MATERIALS.
not Bill of Marketing, or Bill of Wages, Bill of Development, Bill of Maintenance or whatever other Bill...
holly mother! Bill of Materials.
get it? got it? Done!
Next please!"

So, what are you trying to say?

"get it? got it? Done!"
I don't think you do understand it either, you sounds just another clueless person who got no idea what your talking about..

"Dont forget R&D cost .. I mean I must cost tons to make innovative changes like making it 1 icon taller"

Now, I understand why I need to pay about $849 while the BOM+manufacturing just about $238.. the rest of my money all go to the one-extra-row-icon. It's clear this new feature has cost very large amount of fortune for apple *LoL*

Surely no one here is surprised?

We all know Apple are conmen. They will always rip you off. No change there.

The price of a product dictated by how much people are willing to pay. If you can stop those *****s from queuing up en masse to buy this latest gadget then naturally prices will be dropped. Supply and demand, simples!