Evernessince
Posts: 5,469 +6,158
Although the likes of Intel and Nvidia have come under fire from noticeably increasing prices of their chips, the article goes a fair way in explaining why a mid range video card or CPU costs a lot more than it did say 10 or 15 years ago.
Inflation is one normal reason, but the cost of the development and manufacturing of ever smaller processes has risen rapidly. Simply going from 28nm to 7nm has doubled the cost of a wafer. On immature processes for a new, tinier, ever more difficult to develop node, the yields will often be less. This also affects relevant memory fabrication, although innovations in that field have helped. Therefore costs are easily more than doubled to tape out a 7nm chip than a 28nm one.
This in the space of just 7 years. Yes, Nvidia and Intel have exploited their technology leads by raising prices. Welcome to the world of capitalism. However a large proportion of those price rises are still down to the underlying steep increase in the costs of developing and manufacturing the parts.
That's why what is often classed today as a mid range video card (RTX2060) is now $350 and not the $200 it (7600GT) generally was in say 2006.
And yet Intel has a 63% profit margin and just shaved $1,000 of it's top HEDT processor. Certainly costs have gone up as they always do with a node but the companies participating have gotten a lot bigger. Economies of scale work in their favor. If they didn't Apple, Intel, and Nvidia would not have the fat profit margins they have today.
NVIDIA Gross Margin 2010-2024 | NVDA
Current and historical gross margin for NVIDIA (NVDA) over the last 10 years. The current gross profit margin for NVIDIA as of January 31, 2024 is <strong>%</strong>.
www.macrotrends.net
Look at the financial facts, Intel and Nvdia are not raising prices to keep cost under control. They are raising prices to increase margins. It's the same reason AMD's new threadripper are more expensive.
"Welcome to the world of capitalism."
Only for those countries that allow their citizens to be preyed upon by unscrupulous capitalists. Capitalism without checks is a self consuming system. Writing off increases in prices as the way of the world is just an excuse to allow it to continue.