So the company who's in the business of selling ads doesn't mind if people 'pirate' the software that they use to distribute ads? And if they steal the $.99 one, how much does that cost them? How much goes to the app store and the carrier?

I'd like to see some numbers on paid downloads to free downloads before we really know if this company is affected. If he makes more on merchandise than he does on selling the game for a buck, then I'm sure he's in favor of people getting it any way possible. that's a pretty unique position.

You know those ads are there for a reason right?

Actually a few years back Microsoft even said that " if you are going to pirate software, we prefer you pirate ours" ...because that guy got it as well.
The more people that are used to work on a windows computer, and know as an example MS office..the more likely is it that companies that pay big money for legal copies of software will continue to buy Microsoft's solutions. It in the long run saves money for companies in training for new hires.

(of course Microsoft is fighting piracy and are not boasting with this statement (i cant even find the quote anywhere now) but i think this is mostly be cause they have to .. the have stockowners to please after all.