Apple bolsters mapping service with Embark acquisition

By David Tom
Aug 23, 2013
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  1. In an ongoing struggle to keep up with Google Maps, Apple continues to acquire map-centric companies, the latest of which is Embark Inc. According to the company website, Embark makes “mass transit simpler”. It also helps users plan trips, providing...

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  2. wastedkill

    wastedkill TS Evangelist Posts: 1,329   +291

    Sorry but I cant see apple beating google anytime soon as they dont seem to be as ambitious as google they think they can buy their way to success which mostly isn't true.

    I do like competition but Google seem to be a lot more hand on about it which is what we need as they are gonna get stuff done the more hands on they are which is great but then we have apple just buying up companies not exactly doing their best to beat google.

    If apple did as much as google did and had as much ambition about it as google does then there would be a 50/50 chance they could beat google.

    As it stands google seems to want to do more and they see more in their mapping service from automated driving cars to GPS etc. Where as apple is just maps and they don't want to do anything to progress it except buy a company to do it for them lol.

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