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Apple reportedly phasing out in-house iAd sales team, perhaps as early as this week

By Shawn Knight
Jan 13, 2016
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  1. Apple is reportedly planning to phase out one aspect of iAd, the in-house mobile advertising platform that Steve Jobs first announced in mid-2010.

    Multiple sources familiar with the matter tell BuzzFeed that Apple is intent on outsourcing its iAd sales team, effectively leaving the creation, selling and management of iAd to the experts (publishers).

    The revised iAd will reportedly allow publishers to sell through it directly. When asked about the proposition, one advertising industry source said they thought it would be great for publishers as it'll give them direct dialog with their customers as opposed to forcing them to go through an Apple middleman.

    Ultimately, the source said, access will be more plentiful and easier to manage - at least, theoretically.

    As the publication correctly notes, iAd seemed like a win-win when it was first introduced but Apple's handling of things - hard-charging sales tactics, strong opinions about the creative process and control over valuable marketing data - really put marketers off.

    Data from EMarketer last year showed that iAd's share of the mobile display advertising revenue was just 5.1 percent. Facebook, meanwhile, accounted for 37.9 percent while Google claimed 9.5 percent. A statement from CEO Tim Cook in 2014 regarding Apple's privacy even notes that iAd is a very small part of its business.

    Sources said the change could happen as early as this week and that members of the iAd sales team will be offered buyouts and will be free to find work elsewhere in the industry. One person said they were surprised it hasn't happened sooner.

    Image courtesy Justin Sullivan, Getty Images

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  2. ikesmasher

    ikesmasher TS Evangelist Posts: 2,553   +857

    So publishers can make ads that collect even more of your data and are even more annoying? Oh boy...
     
  3. Mark E

    Mark E TS Rookie

    It's a bit of a shame just in that iAd seemed like it might be sort of cool, as ads go, when it came out. More interactive and interesting ads . . . if we're stuck with them, might as well make them suck less. Too bad it didn't really become anything.
     
  4. G0DofPaiN

    G0DofPaiN TS Booster Posts: 55   +30

    Why won't they make iDollar?This would be genius, with 1:1 ratio to us dollar and some taxes for exchanging to be able to buy from apple store or other supported shops.
     

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