The suit, filed in U.S. District Court in Central Islip, seeks at least $21 million in damages and injunctions to stop Acclaim from promoting and advertising Mirra's name and likeness with the controversial title, BMX XXX. Mirra and Acclaim had a promotional deal dating to 2001.
The suit alleges breach of contract, unfair competition, injury to reputation, false advertising and invasion of privacy. It is the latest blow to both Acclaim and BMX XXX, which several large retailers declined to stock during the holiday season because of nudity and other adult content. Acclaim edited out some of that material before BMX XXX hit the market, and the game failed to sell as well as expected.
Read more: Newsday.
The suit alleges breach of contract, unfair competition, injury to reputation, false advertising and invasion of privacy. It is the latest blow to both Acclaim and BMX XXX, which several large retailers declined to stock during the holiday season because of nudity and other adult content. Acclaim edited out some of that material before BMX XXX hit the market, and the game failed to sell as well as expected.
Read more: Newsday.
