DirectStorage 1.1 uses GPUs to optimize decompression performance and lower game load...

Why not? Microsoft logo would be acceptable? Yes. But they don't produce Graphics Cards. But Nvidia does, and they did participate in this project, so in my opinion their picture of graphics card is justified.
I see now that you will move that goalpost as much as you need to justify the nvidia blind love.
The whole project (DirectX) is a MS product for over 25+ years, DirectStorage is part of it and also created by MS.
Your beloved nvidia provided assistance with ONE decompression technique that does not constitute the whole tool and somehow after all that, nvidia needs to get all the credit?
No wonder Jensen sells GPUs for US$2k since he knows how "loyal" the rabid fanbois are.
 
Why not? Microsoft logo would be acceptable? Yes. But they don't produce Graphics Cards. But Nvidia does, and they did participate in this project, so in my opinion their picture of graphics card is justified.
For start, this is about GPU, not graphics card. Microsoft XBox consoles do have GPU inside. AMD APUs have GPU inside. Many Intel CPUs have GPU inside.

In fact, Nvidia has very low overall market share when it comes to GPUs.
 
I see now that you will move that goalpost as much as you need to justify the nvidia blind love.
The whole project (DirectX) is a MS product for over 25+ years, DirectStorage is part of it and also created by MS.
Your beloved nvidia provided assistance with ONE decompression technique that does not constitute the whole tool and somehow after all that, nvidia needs to get all the credit?
No wonder Jensen sells GPUs for US$2k since he knows how "loyal" the rabid fanbois are.
My beloved Nvidia? Such a missed shot! I use Radeon 6800 XT, my previous was 5700 XT, previous was RX 480 or whatever... I will never buy Nvidia, I use Linux and I appreciate open source AMD graphics drivers. Nvidia doesn't care, so I don't care about Nvidia.

"nvidia provided assistance with ONE decompression technique that does not constitute the whole tool and somehow after all that, nvidia needs to get all the credit?"
I don't know what Nvidia did, all I know Nvidia has participated in Microsoft project, while AMD did not. So AMD logo or card picture would be inappropriate, correct? So guess which GPU would be justified? You guessed right, the only one which participated in the project, I don't need to call them by name any more.
 
I don't know what Nvidia did, all I know Nvidia has participated in Microsoft project, while AMD did not. So AMD logo or card picture would be out of place, guess which GPU would be justified? You guessed right, the only one which participated in the project, I don't need to call them by name anymore.
AMD very heavily participated on Microsoft XBox X series console that FYI uses exactly same technology with only one major difference: it's GPU not separate chip that does the job. Still, AMD did at least 99% more work than Nvidia for that one. Not to even remind that DirectX 12 is very heavily derived from AMD Mantle.

Let's just agree that you have absolutely no clue what you are talking about, so there is no need to continue this any further.
 
AMD very heavily participated on Microsoft XBox X series console that FYI uses exactly same technology with only one major difference: it's GPU not separate chip that does the job. Still, AMD did at least 99% more work than Nvidia for that one. Not to even remind that DirectX 12 is very heavily derived from AMD Mantle.

Let's just agree that you have absolutely no clue what you are talking about, so there is no need to continue this any further.
This news we are commenting on is about recent activity on which Microsoft partnered with Nvidia, not with AMD. So Nvidia is a sole hardware manufacturer which took part in this, unless Techspot is incorrect in their article. Techspot noted that Microsoft is working with Nvidia AMD and Intel to develop the drivers, but only Nvidia is currently developing the protocol with Microsoft.

So if previous developments in this field made with AMD would justify AMD logo or picture of a graphics card or Xbox, this one does not. Hence I am ok with Nvidia picture. But you are not, but that's your right.
I disagree with your opinions on me, keep them to yourself as I am not interested to hear it, thanks.
 
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This news we are commenting on is about recent activity on which Microsoft partnered with Nvidia, not with AMD. So Nvidia is a sole hardware manufacturer which took part in this, unless Techspot is incorrect in their article.
Partnered? Microsoft has not partnered with Nvidia since XBox console chip price argument. Once again, Nvidia did nothing else than took decades old compression algorithm, made little tweaks on it and offered it to Microsoft. That's less than 1% of all work that AMD has done for Directstorage with DirectX 12 and consoles.
Techspot noted that Microsoft is working with Nvidia AMD and Intel to develop the drivers, but only Nvidia is currently developing the protocol with Microsoft.
Nvidia is not developing anything any more. GDeflate is nothing else than compression algorithm. It's done, it won't evolve, there is nothing to develop.
So if previous developments in this field made with AMD would justify AMD logo or picture of a graphics card or Xbox, this one does not. Hence I am ok with Nvidia picture. But you are not, but that's your right.
I disagree with your opinions on me, keep them to yourself as I am not interested to hear it, thanks.
Better to say why it justifies Nvidia logo. So far I haven't seen anything else than Nvidia is mentioned on Microsoft article 4 times and AMD only 3.

I give proper example: Techspot makes article about game that is free to download. Which picture to put there? No image from game or picture that tells who developed game. Instead logo from compression algorithm that game was packed of course. If it's .rar, then "rar logo". If .zip, then "zip logo", if .7z, then "7z logo", if .pea, then "pea logo"...
 
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