Europe and the UK are finally receiving shipments of Intel Arc GPUs

[mongeese]

Recap: Intel launched the Arc A750 and A770 in mid-October at $290 and $330 for the 8GB models and $350 for the 16GB Limited Edition A770. A few weeks ago it discounted the A750 by $30 even as it announced a driver overhaul that promised major performance improvements.

It's only been in the last few weeks that the Arc GPUs have become readily available across the pond as they are in the US. Even though their launch was meant to be global, the mid-rangers were more expensive and scarcer in Europe in their first few months on the market.

Eurogamer collated some price data on the A750 and A770 back in November. The sites that were selling the A750 for €350-380 then have now knocked it under €300. The A770 has similarly fallen from the mid- to low-€400s to the high-€300s where it's more reasonable.

For example, the German site Notebooks Billiger has written €70 off the A750 to bring it down to €280. PC21 is matching that price in France and has 1,233 in stock. Both LDLC and Cybertek, also French, have knocked €50 off their prices to bring the A750 down to €310.

In the UK, the A750 has been discounted by £70 at Ebuyer to bring the price down to £260. Ebuyer also discounted the A770 from £410 to £360. Overclockers UK lowered their A770 listing from £450 to match Ebuyer at £360 and even outdid them on the A750 at £250. According to Videocardz, that's the cheapest the GPU can be found for in the UK.

In its new price tier, the A750 significantly undercuts the one Nvidia GPU that it consistently outperforms: the RTX 3050. The 3050 continues to be inexplicably inflated over its year-old $250 MSRP. In the UK it costs about £300 and across the channel it generally goes for north of €300.

Even at its lowered price, the A770 continues to be a harder sell in the face of competition from the RTX 3060 / Ti and RX 6800 / XT. Intel has marketed the A750 much more heavily in the last few months and I'd wager that it's outselling the A770 at a rate of five to one or more.

Intel's Tom Petersen said to PC World last week that Intel was focusing on claiming market share and establishing its legitimacy as a GPU maker for now. It sounds like Intel wanted to wait until it had ironed out the bugs and readied some decent drivers before it tried its hand in Europe.

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https://www.techspot.com/news/97736-europe-uk-finally-receiving-shipments-intel-arc-gpus.html

 

[takaozo]

Soon they would bundle them with a CPU.....

 

[rsmith222]

Are either of these compelling-enough to be chosen over the AMD equivalents, or is Intel still being forced to rely upon unusual arguments (I.e. 'If I buy one then there will finally be adequate competition in GPUs' and 'If I buy one it will be cool because it's unique') to sell them?

It's a given that the Nvidia equivalents will be overpriced. That's not the interesting question.

 

[Irata]

‚Finally‘ would indicate that customers were waiting for them - why ?

I'd wager that it's outselling the A770 at a rate of five to one or more.

The only real numbers I see are from Mindfactory who‘ve had them in stock for a while now. They have one model of each in stock, all Asrock.

A380: 240 sold
A750: 80 sold
A770: 60 sold

 

[noel24]

What? They were available in local shops for like $260 for some time. Maturing driver and 6700XT like perfomance was tempting, but like any PC that most of my family or friends have would be unsuitable to upgrade.

 

[noel24]

Soon they would bundle them with a CPU.....

I think that was the point. They require brand new PC.

 

[takaozo]

I think that was the point. They require brand new PC.

What I meant to say was : Get a 13900K and receive one A770 for free.

 

[noel24]

What I meant to say was : Get a 13900K and receive one A770 for free.

Not unreasonable to think so from a free market perspective, but in the case of Intel, I don't think so. They are just too greedy. They've spent lots of money on development, they have margins to sustain.

 

[takaozo]

Go and watch Tom Petersen talking about market share. They know from start that ARC will sale at a loss and they are prepared for this calculated loss. From here I got my deduction and also the fact that not even the CPU sales look too great now looking at the 2022 reports.

 

[Irata]

Not unreasonable to think so from a free market perspective, but in the case of Intel, I don't think so. They are just too greedy. They've spent lots of money on development, they have margins to sustain.

Oh, Intel can be very generous if they want to capture a market - afair, Xeon were very cheap at first (compared to the alternatives, particularly non x86 ones). Once competition was eliminated, that changed.

If they can - or want to - afford this now absent of other high margin cash cows is a different question.

 

[dangh]

Uk still is in Europe...

 

[OortCloud]

Uk still is in Europe...

Depends which Europe you are talking about!

 

[Leuten]

Depends which Europe you are talking about!

Europe is a continent, and there is only one of them, so yes, UK is part of Europe.

 

[Axeia]

Depends which Europe you are talking about!

There is only one Europe, they'd have to float their island nation pretty far away to be part of another continent.

They did leave the European Union but that doesn't have all the European countries to begin with.

There's also the euro zone which is the EU members that went ahead and converted their own currency to the euro, something the UK never bothered to do (there's some other EU members that haven't either).

Europe is complicated.

 

[takaozo]

Uk still is in Europe...

I'm not aware of any referendum for leaving Europe, just EU. But knowing the Brits they could ask for leaving and create another continent of their own. Britania

 

[neeyik]

Let's just stick to talking about GPUs, folks. Shawn clearly meant the EU/UK markets.

 

[alexnode]

If they were twice as good and I had the extra cash I would had bought one, just to support a bit of competition.

 

[takaozo]

Intel ARC is available in my country from the second week after initial release. The price is too high for a unfinished product with a high power usage for performance delivered. The 770 16Gb model sells for ~400 Euro. For 30 Euro more I can get a Rx6700XT.
But I prefer to wait for all vendors to release all SKU's and another 5-6 months.

 

[Avro Arrow]

I'm sure that the Europeans have just been chomping at the bit for video cards that have driver issues and use too much electricity.

Oh wait...

 

[Avro Arrow]

If they were twice as good and I had the extra cash I would had bought one, just to support a bit of competition.

I can understand (and appreciate) the sentiment but this is Intel we're talking about. They're as anti-competition as nVidia is and they sure as hell don't need our support. If this was Matrox or S3 trying to get back into it, then yeah, I would be right there with you.