People will pay, just as last year they were paying 2 and $300.00 for the same drives.
I build Servers for businesses and I can assure you that a couple of hundred dollar price increase isn't going to keep them from upgrading. They need this stuff. Additionally, if you're a hard core Gamer who spends $500.00 on a video card, I doubt that you're going to scream about having to pay an extra hundred bucks on a new hard Drive