According to research by Kantar WorldPanel Comtech, Android now accounts for 38% of the UK smartphone market, compared to 23% for Apple's devices.Stateside, Android is faring even better, holding a 54.7% share, while iOS has 27.2%. Last month, Google revealed that 350,000 Android phones are being activated every day. Yet sales of Android apps remain relatively poor. One reasons of this has been the poor quality of applications in android market, and unless it is improved significantly and brought on par with App Store it could spell trouble for Google. In other words as the writer said 'it could make or break Google's open mobile ambitions'.