Microsoft delays the Surface Hub for the second time, raises price by $2000

By midian182
Dec 23, 2015
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  1. Any big businesses waiting to get their hands on Microsoft’s Surface Hub videoconferencing systems are facing disappointment yet again. The displays, which were originally unveiled back in January, were meant to ship in September but were later pushed back to January 1, 2016. Now, the company is delaying the release date yet again - and the prices are going up, too.

    The device uses the Perceptive Pixel technology Microsoft bought in 2012 and is designed as an all-in-one replacement for conference room equipment such as projectors, webcams, speakerphones, etc. The Windows 10-powered, wall-mounted display also offer Bluetooth, NFC, pen input and 100 points of multitouch built into the two 1080p 55-inch and 4K 84-inch models.

    Microsoft said the first delay was because the Surface Hub proved “too popular” for the original manufacturing plans to keep up with demand. The new statement says: "we are still on track to ship the first Surface Hub devices to customers earlier next year,” but a spokesperson told ZDNet that it will be sometime within the three month period of Q1 2016, rather than January 1.

    In addition to the new delay, the prices of the two Surface Hub models are increasing. The 55-inch model, which was previously available for $6,999, is now $8,999; the 84-inch version, originally $19,999, is now $21,999.

    Microsoft hasn’t given a specific reason for the price increase, other than saying: “After evaluating the market opportunity and considering the unique collaboration scenarios Surface Hub offers, we believe these are the right prices to drive the business and the category forward.”

    It’s worth pointing out that anyone who pre-ordered the device at the original price won’t have to pay any more for it, as the updated price only applies to new orders.

    Permalink to story.

  2. tonylukac

    tonylukac TS Evangelist Posts: 1,291   +55

    Just use skype. It's free.
  3. Squid Surprise

    Squid Surprise TS Guru Posts: 810   +246

    Lol... SOFTWARE is not what's on offer here... This is basically a REALLY REALLY big and fancy Surface Pro....

    I wonder how many years until this gets into schools.... I'd love one of these in my classroom :)
  4. Teko03

    Teko03 TS Maniac Posts: 302   +104

    Actually it's quite more. This device has the ability to replace multiple devices typically found in a corporate conference room setting: video conferencing hardware, teleconferencing services (Skype for Business backend), digital whiteboards, projectors, dedicated computers. This is the main reason I believe Microsoft is pricing to consider how much you'd typically spend for all this stuff separately.

    You get all that plus the added functionality of touch-screen, apps, pen input & collaboration from other Windows 10 powered devices (as long as they're joined to the Skype meeting, from anywhere) --- no more finger pointing, laser pointing, clicking with wireless devices or need for a secretary to hit and the back click the next button.

    Microsoft missed the HUGE opportunity on mobile & auto, but they found a great one here. I don't see this showing up in schools quickly, due to the price, but this should be in the budget for every enterprise in the next 1-3 years.
  5. Steffen Jobbs

    Steffen Jobbs TS Rookie

    That's one huge Windows tablet. I find it hard to believe there's a lot of demand for that device but I suppose that isn't a lot of money for a corporation to spend on some conference room device with a long lifespan.
  6. JamesandBennie

    JamesandBennie TS Booster Posts: 162   +14

    The price will drop dramatically as more competition hits the market. They see an opportunity and they're going to take it.
  7. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 8,430   +2,822

    A few more delays and they will have to drop the price for competitive reasons. They had better put it out, while the market is still free from a price ceiling.
  8. captaincranky

    captaincranky TechSpot Addict Posts: 11,455   +1,759

    I guess the clown running M$ these days, finally figured out that you can't give operating systems away forever, and still expect to make a profit on "volume"....:oops:

    I like the "Surface Hub" concept though, it's so "Hawaii Five-O".
    Last edited: Dec 28, 2015

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