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Microsoft drops Xbox branding in new Music and Video preview apps for Windows 10

By Shawn Knight
Apr 1, 2015
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  1. microsoft music video windows xbox apps music app windows 10 video app xbox branding

    Microsoft is moving away from the Xbox branding it had previously associated with its music and video applications. The new apps, known simply as Music and Video, aren’t quite ready for primetime but they are available to those running the Technical Preview of Windows 10 starting today.

    Based on early reports, the new Music and Video apps aren’t too terribly different from what you’ll find in Windows 8.1. Early adopters will notice a couple of UI tweaks, however, including an altered menu system that collapses by default when in a windowed view. Account settings and options are also easier to access, we’re told.

    microsoft music video windows xbox apps music app windows 10 video app xbox branding

    The Verge notes that there are a few drawbacks to using the preview apps. For example, the Music app doesn’t have playback controls when hovering over the app in the taskbar. There are also said to be some issues with playback using Music Pass. In the Video app, meanwhile, purchased content takes a few seconds to start while adding or removing folders from a video library can cause the app to hang.

    All things considered, it might be best to play the waiting game as Microsoft is planning to add a number of new features to the apps in the near future.

    By all accounts, the big news here is the dropping of the Xbox branding.

    Microsoft’s decision to brand the apps with console branding was puzzling to begin with. For consumers, the move made it difficult to distinguish if they were only for Xbox or if they worked on other platforms too.

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  2. CaptainTom

    CaptainTom TS Booster Posts: 157   +61

    Thank god. I was so tired of seeing that Xbox **** all over my PC's menu.
     
  3. Teko03

    Teko03 TS Maniac Posts: 318   +117

    Microsoft made a poor decision to try and capitalize off it's consumer success with XBOX. I don't see anyone hopping on to "Microsoft Music", or just "Music" streaming services anytime soon either. But I suppose it does help that they now support streaming of music stored in her OneDrive's "Music" folder -- something that Google has allowed for sometime.
     
  4. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,514   +2,059

    I still say MS should sell off it's Xbox brand altogether and concentrate on what they're supposed to do best, software. Sure they could still write the software for it but get rid of all the hardware, gaming, videos and music stuff. They should even bow out of the phone and tablet hardware market but still offer up a great OS for everything. Just looking at their MS branded phones I'm embarrassed on their behalf, Nokia made far superior devices. Their Surface products aren't too bad but they are a distraction for them, the same can be said for the Xbox console.
     

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