Microsoft hires Barbie to attract girls to Computer Engineering

By Emil
Nov 24, 2010
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  1. Microsoft is making sure Barbie is adds computer engineer to her long list of careers. As part of its DigiGirlz program, Microsoft joined forces with the Girl Scouts of Northern California and Mattel to encourage young girls to explore computer science careers.

    Read the whole story
  2. I see this a great thing in so many ways, if it works, and if more women go in to Engineering field.
  3. Wagan8r

    Wagan8r TS Evangelist Posts: 595   +52

    When I graduated with my CS degree, there were 3-5 women out of about 25 grads. So, 18% sounds about right.
  4. TomSEA

    TomSEA TechSpot Chancellor Posts: 2,558   +598

    Interesting - what the heck, might as well give it a shot. But they may want to ship some of these overseas. My employer has 150 ICT people and out of the 30 or so women in the department the vast majority are Asian or Middle Eastern.
  5. Burty117

    Burty117 TechSpot Chancellor Posts: 2,917   +684

    So are you saying Asian and Middle Eastern people like Barbie? :p
  6. KG363

    KG363 TS Guru Posts: 515   +9

    "Microsoft is making sure Barbie is adds computer engineer to her long list of careers" huh?
  7. Benny26

    Benny26 TechSpot Paladin Posts: 1,533   +48

    Yeah my 4 year old girl says she's interested, but my 28 year old wife's grown out of Barbie i'm afraid microsoft.......*****s.
  8. captaincranky

    captaincranky TechSpot Addict Posts: 11,693   +1,880

    Yeah, Burka Barbie.....Exploding backpack sold separately.
  9. And the backpack's expensive :p
    I hope it fits under the burka.
  10. maestromasada

    maestromasada TS Rookie Posts: 92

    currently study for my Bsc part time, 22 guys, not a single woman, welcome barbie! do your nails and save us.
  11. Trillionsin

    Trillionsin TS Evangelist Posts: 1,316   +133

    "Barbie is adds computer engineer"

  12. captaincranky

    captaincranky TechSpot Addict Posts: 11,693   +1,880

    Just a quick question, how does one "hire" Barbie, by the hour?

    OK Emil, the sentence structure here needs a bit of touching up. Permit me to be so bold as to suggest either, "will add", (future tense), or perhaps, "is adding", (present progressive), as viable alternative verb forms, to the completely obscure, "is adds". Oh what the hey, "adds" is the singular present tense, and it would even work by itself
    "DigiGirlz" sounds like it should be pornographic desktop wallpaper.

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