Microsoft's profit margin on Surface Touch Case could be 50 percent

Microsoft's profit margin on Surface Touch Case could be 50 percent

Walter Pritchard, a Citigroup research analyst, recently spent time with Microsoft execs and the Surface, and has written that he believes the Touch accessory will be priced somewhere between $60 and $100. In comparison, you would need to purchase a $49 Smart Case and spend $69 for a wireless keyboard to get a not-so-equivalent from Apple for the iPad.