Netflix introduces subtle new site design and refreshed logo

[Justin Kahn]

Some may have noticed a slightly different Netflix logo in some of its latest trailers and advertisements. That logo appears to have been put in place on the site along with a cleaner and more simple overall look. The company has decided to replace the bold reds and blacks with a light greys and a much flatter design.

Netflix has also gone for a much flatter aesthetic for the logo as well, doing away with the thick outline and shadow we've come to know, in favor of a much more simple and clean look as you can see above and below. It is very similar to the alternate logo seen in the latest season of Orange is the New Black.

At this point it looks as though the redesign has only been put in place on the desktop version of Netflix, but could be making its way elsewhere. While reports suggest no change on mobile versions, Netflix spokesman Joris Evers told Engadget the updated logo will "gradually" begin appearing in more places.

As we've seen in the past, Netflix has refreshed the look of its service a number of times and appears to be very focused on offering its users the best possible experience. In 2013, the popular streaming service made over its TV interface with a much more user friendly approach. It is likely that, barring some unforeseen negative user feedback, the changes will spread throughout Netflix's service.

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https://www.techspot.com/news/57111-netflix-introduces-subtle-new-site-design-and-refreshed-logo.html

 

[oldikes]

Why is everyone going flat? I like the semi 3d effects it helps guide the user through the UI for the first while.

 

[Jad Chaar]

I feel like they should have kept this redesign until they moved fully to HTML5 video playback.

 

[robb213]

Why is everyone going flat? I like the semi 3d effects it helps guide the user through the UI for the first while.

I keep asking the same thing.

I would think they would want 3D images to catch people's attention and what not.

 

[Mister_K]

It's a design practice that works however little overused.

 

[Guest]

I love how they have the Hannibal cast on the front page. They dont even carry the show. Anyone know where I can watch the show Hannibal?

 

[captaincranky]

Yeah, images and text should be flat, same as the Earth.(y)

Don't get them too close to the side of the screen though, they'll fall off and be eaten by sea monsters..

...[ ]....I would think they would want 3D images to catch people's attention and what not.

Given the rip roaring success that is Windows 8, I expect flat and unimaginative is the new bold and brash.

If flat text and "live tiles", get too overused or perceived as too imaginative , we always can go back to text only monitors and command line.

 

[amstech]

I don't like it.
I liked the red based theme they had, it set the mood for cinema.
This look's like a PC website theme and its copious, I hope it goes away and never returns.