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OnePlus says it won't release more low-end phones

By Jos
Jun 15, 2016
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  1. The OnePlus 3 launched to positive reviews this week and it will finally available to purchase without having to jump through an annoying invite-only system. If you were hoping for a similar upgrade to the budget OnePlus X, however, the company’s CEO Pete Lau has just confirmed there won’t be any. OnePlus will focus on a single "true flagship" model going forward.

    Speaking to Engadget, Lau said they’re not interested in fighting the low-end price war and they’re also being more careful about where they put their marketing, sales and development efforts. As part of this refocusing OnePlus says it plans to merge development resources for the global Oxygen OS (near-native Android) and the China-only Hydrogen OS (skinned Android), and will make an announcement on that front later this year.

    OnePlus will continue to use non conventional advertising channels in order to pass the savings on to customers. Indeed the OnePlus 3 is a great value at $400, offering great overall build quality along high end components such as a 5.5-inch SuperAMOLED 1080p display, a Snapdragon 820 processor, a whopping 6GB of RAM, and 64GB of storage.

    Lau says OnePlus is doing very well across Europe, India and the US. The company remains cautious in China, where many of its competitors operate on cutthroat low margins, and plans to rely on online sales rather than opening any new physical retail stores there.

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  2. VitalyT

    VitalyT Russ-Puss Posts: 3,154   +1,429

    The only good low-end phones are the old ones, unfortunately.

    Lots of people, especially pass 50, would prefer a phone that only makes and receives calls. So why have they stopped making them completely? This doesn't make sense. I don't think it's a tiny niche, I think it is more than that.

    The are many situations when I would prefer a non-smart phone, but rather something robust, with a long-lasting battery. Something ultra-portable, and without being worried about what happens when it falls from a height.
     
    p51d007 likes this.
  3. p51d007

    p51d007 TS Evangelist Posts: 910   +388

    OnePlus, hope you get THIS right. The OnePlus One, Two & X invite CRAP turned a lot of people off.
    You MUST improve your build quality, quality control, and most of all SUPPORT after the sale.
    Do that, keep the price low, and you'll enjoy success.
     
  4. MoeJoe

    MoeJoe TS Maniac Posts: 401   +208

    These guys were interesting at the beginning, now they are a joke.
     
  5. Jibberish18

    Jibberish18 TS Guru Posts: 529   +37

    Say what you will but it seems like they cleaned up their act for their latest phone.
     
  6. mctommy

    mctommy TS Booster Posts: 190   +30

    No money made by the carriers or the OEMs.
     
  7. RustyTech

    RustyTech TS Guru Posts: 865   +434

    What explosive news!!! :D


    ...if only this ceo would "engage" his brain and give consumers ALL the features that they want in a phone, he wouldn't know what to do with all the money. And yes!!...I'm referring to the 2 most requested features!!
     
    Reehahs likes this.

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