Popularity of Apple Stores sees mall sales rise by 10%

By Scorpus
Mar 12, 2015
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  1. popularity apple stores apple apple store retail genius bar mall

    Apple Stores are such a popular destination for shoppers that their mere presence inside a shopping mall raises the sales at the mall by 10%, according to real estate research firm Green Street Advisors. 

    As the popularity of Apple Stores causes sales at nearby stores to increase, Apple uses this as bargaining power to pay extremely low rent, much lower than its neighbors. A typical non-department store in a mall would have to pay up to 15% sales per square foot in rent, but Apple manages to pay no more than 2%.

    Having an Apple Store nearby also gives bargaining power to landlords, who sometimes charge tenants more for the privilege of being located near one. At other times, mall owners class an Apple Store as a department store, removing their sales from rent calculations to avoid distortion.

    Despite sometimes being classed as a department store, a lot of people will visit the Apple Store and then leave. As the store doesn't promote as much cross shopping as department stores do, they don't get as good a deal on rent as the larger tenants.

    On average, the Apple Store in any given shopping mall accounts for 14% of the mall's gross sales, but in some malls in New England, that figure can be closer to 33%. Meanwhile, Apple Stores only account for 12% of Apple's total yearly revenue, and collectively they receive one million visitors a day.

    Permalink to story.

  2. VitalyT

    VitalyT Russ-Puss Posts: 3,149   +1,424

    Having an adult shop does the same. In one way on another, people have got to get off somewhere.
  3. Guest17

    Guest17 TS Enthusiast Posts: 92   +37

    I've ordered my trolls to camp outside every Apple store today so we can be first in line to buy the Apple Watch before the mega-lines form out the malls, around the block and out into the countryside.
  4. RzmmDX

    RzmmDX TS Guru Posts: 305   +62

    I just usually walk into an Apple Store and laugh.

    I do shed a tear for the rare and elusive Sony Store and Microsoft Store.

    At least the Microsoft Store had some cool stuff to demo.
  5. Win7Dev

    Win7Dev TS Evangelist Posts: 560   +172

    "A typical non-department store in a mall would have to pay up to 15% sales per square foot in rent, but Apple manages to pay no more than 2%."

    E.g. Non-department store that does $50,000 in sales a month and is 1000 square feet.
    15% of 50k is $7500. $7500 * 1000 square = $7,500,000.

    The sentence is either phrased very poorly, or is entirely wrong.
  6. davislane1

    davislane1 TS Evangelist Posts: 3,541   +2,337

    It needs explanation for those unfamiliar with financial measures.

    Sales per square foot is determined by dividing sales by square footage. $1,000,000.00 in sales in a 1,000 sq. ft. store works out to $1,000 sales/sq. ft.

    Therefore, 15% of sales per sq. ft. is $150.
  7. The lighting in Apple stores makes me feel ill, to the point of vomiting. Just like their overpriced toys do.

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