Pre-order bundles are making their way to the movie industry

By Shawn Knight
Mar 10, 2016
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  1. Pre-orders are an essential part of most AAA video game releases, allowing developers and publishers to net plenty of money well before reviews and other first-hand accounts hit the web. In exchange for their hard-earned cash, early adopters typically get some kind of in-game perk or in the case of higher-tier bundles, a collectible knickknack.

    It's a strategy that's served the industry well and now, the model is expanding to the world of film.

    In collaboration with Fox, New Regency, Project TriForce and McFarlane Toys, Ubisoft is now giving fans the opportunity to pre-order tickets to the upcoming Assassin's Creed movie as part of bundles that include various bits of merchandise.

    So, what's up for grabs?

    At the low end of the price spectrum – $15 – is a single movie ticket, a collector's watch, a copy of the movie's script and some temporary tattoos which seems quite reasonable. For an additional $10, you can score a t-shirt, movie ticket and script while $120 will get you a ticket, script and a hoodie.

    Those with a bit more scratch to spare can drop $600 for a bundle that includes an Aguilar Premiere Scale Statue while a whopping $1,200 gets you an exact 1:1 scale replica of the Spanish crossbow from the movie.

    Personally, I'm a bit surprised that we haven't seen movie pre-order bundles like this sooner but I digress. Assassin's Creed lands in theaters on December 21.

    Permalink to story.

  2. fl21289

    fl21289 TS Booster Posts: 59   +38

    This is really cool for gaming movies. But as if going to the movie theater isn't expensive enough :(.
  3. BSim500

    BSim500 TS Guru Posts: 198   +272

    It was only a matter of time before the cancer spread... screw over gamers by raking in profits regardless of whether a game works or not, thus disincentivizing putting more effort into launch-day quality control so they wouldn't have to rely on release embargoes to further screw over gamers. be unpaid week-one patch beta-testers for everyone else.
    Last edited: Mar 10, 2016
    Raoul Duke likes this.
  4. Adhmuz

    Adhmuz TechSpot Paladin Posts: 1,648   +521

    "$15 - is a single movie ticket, a collector's watch, a copy of the movie's script and some temporary tattoos"

    That's not all that unreasonable really, given the fact a movie ticket goes for $12 locally, for an extra $3 you get a "watch" of questionable quality and craftsmanship, the script which is kinda neat and a shitty tattoo. All for just an extra $3? Had it been a movie I wanted to see, care about, maybe I would get this. The $25 would have me sold just because I like getting "free" shirts to fill me closet with, but again, Assassins Creed is not a franchise I follow.
  5. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 6,476   +2,034

    $12??? The last time I went to the movies tickets were about a buck fifty. Anyway this is a load of crap as far as I'm concerned, I wouldn't squander any money on promotional junk but hey, that's just me.
  6. Technician

    Technician TS Addict Posts: 677   +113

    The last movie we saw totaled around 85.00 for 4 of us.

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