SanDisk introduces the new Sansa TakeTV video player

By Jos
Oct 22, 2007
  1. A Smart, Simple & Seamless Way to Easily Take Videos from a PC to Nearly Any TV

    MILPITAS, Calif., October 22, 2007– Finally, there’s an exceptionally easy way to move video from your PC to your TV. SanDisk® Corporation (NASDAQ:SNDK), a leading provider of portable audio/video players, today announced the U.S. availability of the Sansa® TakeTV™ video player, a breakthrough media player that gives consumers a smart, convenient and affordable way to move video content from their PC to the TV, where it belongs.

    “Sansa TakeTV is the most easy-to-use, straightforward solution for watching downloaded personal video content and other shows in the comfort of the living room,” said Daniel Schreiber, senior vice president and general manager for SanDisk’s audio/video business unit. “No confusing wireless network set-up, no wires running across the living room and no cumbersome burning of DVDs. Just use the Sansa TakeTV device to move your favorite video content over to your TV, and enjoy it on the big screen with family and friends.”

    Research shows that TV is the ultimate viewing experience for videos, including TV content and movies. At the same time, the PC has become the foremost vehicle for searching and downloading digital content. Yet to date, solutions that allow you to download on the one and watch on the other have been thorny and complex.

    Added Schreiber: “Years ago, transferring content from one PC to another was awkward too. SanDisk made it seamless through our Cruzer USB flash drives.

    We challenged ourselves to bring this same simplicity to transferring video from the PC to the TV. The result is Sansa TakeTV –a best-in-class product that smoothly bridges the gap between these two ecosystems.”

    “Sansa TakeTV is a great addition to SanDisk’s audio/video line up and a natural extension of their overall business strategy,” said Danielle Levitas, vice president consumer markets and new media at IDC. “SanDisk is a global leader in USB flash drives, which solved the challenge of moving data from PC to PC. With Sansa TakeTV, the company has created a solution for today's dilemma, moving digital video from your PC back to the TV.”

    Using the Sansa TakeTV video player is as simple as using a USB flash
    drive: Simply drag video files to the TakeTV player, and then slip the player into its TV cradle. The cradle plugs into the standard A/V sockets of nearly every existing TV. Next, consumers are shown a simple, on-screen guide where they can quickly select the content they’ve stored on the Sansa TakeTV player, using the included remote control.

    The sleek Sansa TakeTV video player will work with new and legacy TV systems via standard AV composite inputs or S-Video. With flash memory at its core, the device is small, durable and easily portable.

    Sansa TakeTV supports a variety of video formats, including DivX®, XVID and
    MPEG-4. The Sansa TakeTV player is DivX Certified® for Home Theater
    profile. The player connects to any PC via a USB connector, and works with Windows Vista, Windows XP and the latest versions of Mac and Linux.

    SanDisk’s Sansa TakeTV flash memory-based player comes in a 4 gigabyte (GB) capacity, which holds approximately five hours of video, and 8GB, which can hold up to ten hours of video. It is available today for MSRPs of $99.99
    and $149.99 respectively.

    Sansa TakeTV was announced today in conjunction with FanfareTM Public BETA, a new digital entertainment content distribution platform by SanDisk. The Fanfare BETA web service works with Sansa TakeTV device, which gives consumers access to a growing list of TV shows that can be downloaded to the Sansa TakeTV and watched on nearly any TV, at any time. (For more details about FanfareTM go to:

    SanDisk first announced the USBTV concept at CES in January 2007. Now branded “Sansa TakeTV,” the device is available for sale today online in the U.S., with other regions of the world to follow in 2008. For more information on Sansa TakeTV go to
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