Agree, the marketing is dumb on the surface. But seriously TS, stop trashing MS and at least make a small attempt at objectivity. MS comes out with the surface and TS puts front and center stories about how MS failed an AV test and how Win 8 sales are 'below expectations' and then features a review of iPad keyboards. The surface isn't the ipad.. it's not supposed to be the ipad, and it's not for the same user. Computing is about two things; comsumption and creation. This is where the surface ranks... Consumption: Ipad > Surface > ultrabook. Creation: Ultrabook > Surface > ipad. See where it fits in? Stop comparing it to an ultrabook or an ipad.. it's neither and yet both. Picking and choosing the specs and features you like (or dislike, Jose) is only telling half the story.