The iPhone-ification of Galaxy S Many of the Galaxy features have been tailored to offer the same experience as one would find with an iPhone: you’ll notice that the press shots for the S III are more icon-based and less widget-heavy than those for the S II. This is probably no accident, as Samsung likely wants to provide the same initial eye-candy appeal as its rival. Then there are the proprietary enhancements included above and beyond what is offered by stock Android; the addition of the S-Voice control this year was an obvious attempt to match Apple and Siri on the spec sheet. In fact, Samsung may be a little too eager to emulate the iPhone for some. IMHO it is not just what Samsung copies, but rather the OS itself which 'copies' most of its ideas from iOS, unfortunately, this also means it offers not much genuine innovation over iOS.