NBA Turns Down Exclusivity Deal with EA

By Derek Sooman on
The 5-year deal announced by Electronic Arts recently, where they had negotiated with the NFL, was very impressive, but it looks like EA have "had their fingers burned" when trying to deal with another US sporting franchise. EA have been turned down in an attempted deal with the NBA.

The NBA have seen revenues increase in recent years, thanks to the rival ESPN range of NBA titles as well as NBA Ballers, and the exclusivity deal would have likely meant that income to the franchise would have dropped. Whether EA will return to the table with an improved deal is yet to be established.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.