Well, Apple has decided that the Blu-ray standard is the format of the future, and the company is planning on putting some power behind its decision. Not only will the computer manufacturer be assisting in developing the standard, it also plans to help with marketing and promotion.
This could swing the future very much in Blu-ray's favour, but it was already looking good for the format anyway.
With its endorsement, Apple joins most of the computer industry in supporting the Blu-ray format, which is competing with Toshiba's HD DVD format to become the de facto standard for the next generation of DVDs.
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