Analysts said music videos were a natural next step for Apple, which can tap into its huge base of music lovers. And while few people are expected to ever watch movies on the small iPod screen, industry observers said it could mark Apple's transformation from a technology-focused group into a content provider. New mobile phone handsets have already enabled consumers to download and share video clips.
EMI, Warner Music, Sony BMG and Universal Music have all been in talks with Apple about providing music videos, and talks are underway about TV shows.
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