Mr. Tim Strokes, Sales & Marketing Director, Playstation Division, Sony Gulf FZE said 'PSP is set to completely transform the entertainment industry across the Middle East, following its tremendous success in Japan and the US and we are proud to partner for its launch in this region. Our partnership with Sony has a long history and we share and relate to the same motto for our consumers. The PSP epitomizes the latest technological innovation and this association offer us a unique facet in our varied product offering.'
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