Levi Strauss to launch jeans for iPod users

By Derek Sooman on January 11, 2006, 8:02 PM
Levi Strauss, ever the innovative, has announced that it is to provide jeans that are geared toward iPod users. Believe it or not, they are to launch jeans that come with built-in headphones, joystick, and even a docking cradle. For example, the new RedWire DLX line of jeans will have a special side pocket where an iPod can be stored. The jeans will cost $200 and will be in the stores by the end of 2006.

"As people carry multiple gadgets, you're going to see more clothing makers thinking about how to serve that market," said Scott Jordan, founder of SCOTTeVEST, a maker of gadget-friendly vests, jackets, and pants.

"There's more consciousness now about what people are carrying, as well as what they're wearing."

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