Google to buy radio advertising company

By Justin Mann on January 17, 2006, 2:06 PM
At it's heart, Google is an advertising company. Helping to spurn further development of the company, it makes sense that Google is purchasing a radio advertisement company, starting with a $102 Million cash payment. The company is Dmarc Broadcasting. Over the next several years, Google will cough up more to continue the purchase, with a total price perhaps over a billion. Google is traditionally only, but radio is still one of the most popular advertising mediums. Perfect way for Google to expand their horizons, in my eyes. Some people might see this as a step back, with more adoption going into satellite radio than traditional radio. Satellite is expensive, though, and sometimes quantity is the goal, even if short term. Who knows, maybe in the future we'll see Google television.




User Comments: 8

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Cy6erpuke said:
Never doubt the guys at Google. To many right choices in the past. We are behind you Google, hope you guys will be streaming, I will be tuning in.
Need_a_Dell said:
This is a bit of an odd move on Google's half. Personally, I don't listen to the radio, digital music is where it's at. Google should release their own online digital music store. Now THAT would be something that would turn a few heads and open a few wallets.
gamingmage said:
Yay for google even though I probably am not going to use it. It's still a great move on google's part, and expanding there horizons now foreshadow further expansion later on.
exscind said:
$102 million "cash payment," that's Google flipping wallets at its competitors. The article mentioned that some might see this as a step back, but I disagree. Yes, traditional radio broadcasting is nowhere the popularity it was years ago. But really, at $102 million, it's chump change for Google. All Google is doing is covering all of its bases in the field of advertising - traditionally and electronically. It will cover people of different generations, those pre-Internet fab and those post-.
nathanskywalker said:
Does google make any sense...[url]http://www.clickz.com/experts/brand/buzz/articl
.php/2224941[/url]Guess that person wasn't exactly on key...[quote]How does Google make money?We make most of our money from the sale of advertising, which appears adjacent to our own search results and on sites maintained by a large network of publishers across the web who participate in our AdSense program. These ads, known as AdWords, are automatically matched to the content of the page on which they appear by our proprietary software. On Google properties, ads are always clearly identified as such and are physically separated from the algorithmically derived search results.Google does not sell placement within our actual search results. We believe paid advertising can provide information as useful as search results, but that users should always be able to distinguish between the two.[/quote]Just seems kind of funny to me. High and mighty google, advertising...i mean an "advertising company" advertising itself...just seems kind of ironic, i mean, i makes sense and is a sensible move, just seems kind of funny.
zachig said:
WOW. Another great step for Google!!!
luismigilbert said:
is google buying everything that shows in front of them??Need_a_Dell is making a good point.. digital music is where it's at..
mentaljedi said:
[b]Originally posted by nathanskywalker:[/b][quote]Does google make any sense...[url]http://www.clickz.com/experts/brand/buzz/articl
.php/2224941[/url]Guess that person wasn't exactly on key...[quote]How does Google make money?We make most of our money from the sale of advertising, which appears adjacent to our own search results and on sites maintained by a large network of publishers across the web who participate in our AdSense program. These ads, known as AdWords, are automatically matched to the content of the page on which they appear by our proprietary software. On Google properties, ads are always clearly identified as such and are physically separated from the algorithmically derived search results.Google does not sell placement within our actual search results. We believe paid advertising can provide information as useful as search results, but that users should always be able to distinguish between the two.[/quote]Just seems kind of funny to me. High and mighty google, advertising...i mean an "advertising company" advertising itself...just seems kind of ironic, i mean, i makes sense and is a sensible move, just seems kind of funny.[/quote]I tottaly see what you mean. But hey! Microsoft creates more problems when it releases service packs so i guess there's pleanty of irony to go around!
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