Google to buy radio advertising company

By Justin Mann on
At it's heart, Google is an advertising company. Helping to spurn further development of the company, it makes sense that Google is purchasing a radio advertisement company, starting with a $102 Million cash payment. The company is Dmarc Broadcasting. Over the next several years, Google will cough up more to continue the purchase, with a total price perhaps over a billion. Google is traditionally only, but radio is still one of the most popular advertising mediums. Perfect way for Google to expand their horizons, in my eyes. Some people might see this as a step back, with more adoption going into satellite radio than traditional radio. Satellite is expensive, though, and sometimes quantity is the goal, even if short term. Who knows, maybe in the future we'll see Google television.

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