Company president Ashwin Navin told ZDNet yesterday: "We're sensitive to people calling their software BitTorrent to achieve a certain level of popularity in order to distribute spyware and adware."
Interesting stuff. There will be an examination period followed up by a small licensing fee to use the BitTorrent name along with other software. Opera, for one, will be providing a search window inside version 9 of their browser and as such is one of the first to use this new license. Both websites and programs have used the BitTorrent name in the past, mostly for bad reasons, and it's good that an OSS company is able to fight back.