BT's content deals include licensing programming and interactive content from TV production company Endemol as well as deals with the Cartoon Network, BBC Worldwide, Paramount and Warner Music Group and the National Geographic Channel. The ISP said it will unveil further big name deals throughout the year as it builds towards launch.
BT said there will be no mandatory monthly subscription as content such as films delivered via broadband will be on a pay as you go basis. Viewers' normal Freeview channels are delivered via the normal aerial.
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