Zuxxez sales director Dirk Hassinger said he wanted to clamp down on file sharers but was daunted by the potential costs of going after 10,000 people, so he opted to try it out on the less popular game, Pinball 3D. Five hundred sharers of the Zuxxez game Dream Pinball 3D are being pursued by law firm Davenport Lyons on the publisher's behalf.
Interestingly, Mr. Hassinger also stated that he cannot verify that the piracy actually lost him any business. He instead threw it into a grey area, with most file sharers saying they wouldn't have bought the game anyway. He also mentioned that they don't intend to make a “business” out of heading to the courts to attack uploaders, unlike the RIAA.