Grisoft puts AVG on retail shelves

By Justin Mann on June 7, 2007, 2:37 PM
Grisoft, who made their name originally with their free anti-virus security suite, has dramatically increased their profile over the past three years. Now, they are entering into the retail market. In a recent press release, Grisoft announced that their products will now show up on retail shelves, starting with the AVG 7.5 Internet Security suite. Their primary targets are home users and small businesses. The suite includes the anti-spyware portion, which was just two days ago given Vista support.

For a two-year license and a retail copy, they're starting at $44.95 to $69.95 for the full suite. Will having a presence on retail shelves make a difference in the number of users? You can read the full press release in the comments section.

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Soul Harvester said:
AVG Internet Security Products Now Available at Fry's and Leading Retail Chains NationwideIn-store availability offers users retailer expertise and easier way to acquire AVGproductsMillburn, N.J. – June 6, 2007 – GRISOFT, the developer of AVG Internet securitysoftware, today announced the retail release of AVG 7.5 products in Fry's and otherleading U.S. retail chains. The debut of AVG in stores provides customers greateraccess to products previously available only online, and enables users to draw uponretailer expertise before deciding which security software to purchase.Introducing AVG 7.5 into the retail market is an extension of GRISOFT's policy ofmaking Internet security as easy as possible for computer users. Now, they have moreaccessible options for obtaining the best protection for their computers. AVGproducts provide superior value, as they incorporate the industry's only two-yearlicense with free product updates throughout the license duration. AVG offers doublethe license at a price that most competing products can only include a one-yearlicense."GRISOFT's AVG product line has strong customer loyalty as an Internet securityproduct that is light on system resources,” said Jack Hao, buyer for Fry'sElectronics, one of the leading retailers that will launch AVG this week. "We takepride in providing our customers with the best choices to protect their computersagainst the ever-increasing threats that they face today.” "Large retail chains have many choices for Internet Security products,” said J.R.Smith, CEO for GRISOFT. "The across-the-board adoption of AVG by major U.S. retailchains is a strong endorsement of AVG as a vital security component for SMBs andconsumers.”In response to the many serious security challenges faced by SMBs and consumerstoday the retail launch includes AVG Internet Security 7.5 and AVG Anti-Virus withAnti-Spyware. AVG Internet Security 7.5 includes the most recent anti-virus,anti-spyware, anti-spam and firewall technologies with reliable automatic updateswhile consuming a low level of computer resources for convenient use. AVG Anti-Viruswith Anti-Spyware merges the latest technologies within a single, easy-to-useinterface, guarding against Trojans, phishing, adware, dialers, keyloggers andworms. Both retail products combine tough threat protection with ease of use,including free 24-hour technical support, small installation files, quick updatedownloads and rapid system scans. Pricing and Availability The products in the AVG 7.5 portfolio are available for purchase at several retaillocations nationwide. A two-year license for AVG Anti-Virus with Anti-Spyware 7.5 starts at $44.95, AVGInternet Security 7.5 is $69.95, and both products come with free product updatesthroughout the license duration.All AVG products are also immediately accessible online at and via itsextensive network of channel sales partners located throughout the world.
windmill007 said:
I hope they never take away the free version. I use it and so do all my friends. Antivirus needs to be free. Microsoft should be providing a lean mean version like AVG. Untill then AVG works great unless they take away the free version some day.
Jraml said:
They won't. In fact, everyone thought they were going to stop offering the free version once 7.5 released, but didn't.
Eddie_42 said:
[b]Originally posted by windmill007:[/b][quote]I hope they never take away the free version. I use it and so do all my friends. Antivirus needs to be free. Microsoft should be providing a lean mean version like AVG. Untill then AVG works great unless they take away the free version some day.[/quote]Nothing "needs" to be free. Computer code doesn't write itself. there are people trying to make a living that work for AVG. you should be thanking them every day that they still support the free version.And I am glad they are moving to retail. I don't think they will take of very fast, but its certainly a convenience. Until the public can break away from the monopoly of Norton and Macafee they wont "take off". They should be advertising themselves heavily to businesses and computer makers like Dell, HP, and Acer.
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